Tax card and deductions
Project is initiated by The Twins Mindset
Phase 1: Concept development
Tax is scary for many. The Tax Agency's forms and services are difficult to understand and many are afraid of the consequences of making mistakes. For those with low language and digital skills, the barriers are particularly large. Many do not know their rights and depend on help to use the services.
Step-by-step video showing how to go to the tax portal and calculate tax cards and deductions.
Phase 2: Content production
We used a trusted role model from Somali culture who has previously worked in accounting
Step-by-step video from opening the browser to the finished calculation.
Phase 3: Distribution
We promoted the content on Facebook, in various groups and through role models