Tax Documents And Write-offs
Project Initiated by The Twins Mindset
Phase 1: Concept Development
Problem
Tax is intimidating for many. The tax authority's forms and services are difficult to understand, and many fear the consequences of making mistakes. For those with limited language and digital skills, the barriers are especially high. Many are unaware of their rights and rely on assistance to access the services.
Concept
Step-by-step video showing how to access the tax authority and calculate your tax card and deductions
Phase 2: Content Creation
Role Model
We engaged a reliable role model from Somali culture with prior experience in accounting.
Format
Step-by-step video from opening the browser to completing the calculation
Phase 3: Distribution
We promoted the content on Facebook, in various groups, and through role models
